Every account.
One console.
Societal pulls every post, comment and metric from the platforms you use into one live desk, then flags what moved and explains why it moved.
Alerts that say what to do next.
No chart-staring. When a post spikes, sentiment turns, or retention drops, Societal writes a one-line note with the likely cause and the next move.
- 09:42TTReel “Night market, 1 take” crossed 4× your median views in 2h.
- 09:15IGSaves on carousel #212 are 2.1× above baseline: audience wants a part 2.
- 08:58YTShort retention dropped at 0:07. The hook lands too late.
- 08:20XNegative sentiment rising on reply thread (31% → 48%).
- 07:03LIBest posting slot moved 40 minutes earlier this week.
Unified metrics
Reach, views, watch time, saves, shares and follower growth, normalised so different platforms can be compared.
Spike detection
Each account learns its own baseline. You hear about it when a post runs 2× hotter or colder than usual.
Comment sentiment
Every comment is read and scored, and recurring questions are grouped so you know what your audience wants next.
Competitor channels
Patch in accounts you don’t own and monitor them on the same desk, side by side with yours.
Voice morning brief
A 60-second spoken summary of the last 24 hours, ready with your coffee. Generated with ElevenLabs.
Best-time engine
Posting slots recalculated weekly from when your audience actually engages, not from generic charts.
- Inputs
- Instagram, TikTok, YouTube, X, LinkedIn, Threads (official APIs, read-only scopes)
- Refresh
- Live where the platform allows it; otherwise every 5–15 minutes
- History
- Up to 12 months imported on connect
- Alerts
- In-app, email, WhatsApp and Telegram (planned)
- Privacy
- Read-only access. Societal never posts, deletes or DMs on your behalf.