Seven partners.
One signal chain.
Societal runs on infrastructure from the startup programmes we are part of. Each one has a clear job in the chain, from the raw feed to the brief in your hand.
- 01
Google Cloud
Google for Startups Cloud ProgramCompute & data planeCloud Run workers pull platform APIs on a schedule; Pub/Sub fans events out; BigQuery keeps the long-term signal history that predictions are trained against.
Cloud RunPub/SubBigQueryVertex AI - 02
Claude
Anthropic Startup ProgramReasoning & strategyReads the full context of an account — niche, voice, past winners — and writes the recommendation: what to post, why now, and how to frame it.
Strategy briefsCaption draftsAudience reasoning - 03
OpenAI
OpenAI for StartupsPerception & embeddingsEmbeds every post, caption and comment into one vector space and transcribes video audio, so trends can be clustered across formats and platforms.
EmbeddingsVision taggingTranscription - 04
MongoDB Atlas
MongoDB for StartupsOperational store & vector searchAccounts, posts and trend clusters live in Atlas; Vector Search finds the nearest viral precedent for any idea in milliseconds.
AtlasVector SearchChange Streams - 05
Cloudflare
Cloudflare for StartupsEdge, security & deliveryThe site and API sit behind Cloudflare: Workers at the edge, R2 for media snapshots, Turnstile on every public form, and caching for the dashboard.
WorkersR2TurnstileCDN - 06
ElevenLabs
ElevenLabs GrantsVoiceTurns the morning brief into a 60-second spoken update, and generates voice-over drafts for recommended short-form scripts.
Audio briefsVoice-over drafts - 07
Kiro
Kiro for StartupsBuild systemSpec-driven development for the team: every ingestion connector and model pipeline starts as a Kiro spec before it becomes code.
SpecsAgent hooksSteering